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Royals’ 2025 Holiday Cards Reveal Diverging Strategies

The images underscore distinct audiences, highlighting openness from the Waleses, privacy from the Sussexes, with Spain signaling Valdesoto.

Overview

  • The Prince and Princess of Wales shared a five-person portrait taken in April by photographer Josh Shinner with the message “Wishing everyone a very happy Christmas.”
  • Meghan Markle posted the Sussexes’ card on Instagram showing tender moments with Archie and Lilibet while keeping both children’s faces out of view.
  • Former royal butler Grant Harold described the Sussex image as “a little puzzling” and suggested their card likely goes to a smaller circle since stepping back from active royal life.
  • Spain’s royal household released its official greeting from Valdesoto in Asturias featuring King Felipe VI, Queen Letizia, Princess Leonor and Infanta Sofía with the customary “feliz Navidad y Próspero Año Nuevo 2026.”
  • Royal holiday cards continue a century-old practice that serves as symbolic messaging, evolving from wartime morale notes to modern expressions of family image and intended audience.