Overview
- The poll of 1,000 side-hustlers reports average earnings of £452 per month from online selling.
- Millennials lead at £577 per month, and more than a third say their side income sometimes tops their main wage, rising to over half among Gen Z.
- Growth appetite is strong, with 58% wanting to make their venture a primary income, 16% already planning the switch, and 67% confident about expanding within a year.
- Operations are largely home-based (94%), with sellers listing about 32 items in six months and favouring marketplaces (54%) and social media (52); two thirds prefer parcel points and 35% use home collection.
- Popular categories include secondhand clothing, books and accessories, and 22% report selling handmade items; separate ONS data counts 1.32 million workers with a second job.