Overview
- Royal FloraHolland says almost all roles in Eelde will disappear, with union FNV estimating about 70 job losses and preparing to negotiate staff terms.
- The works council still needs to issue advice on the proposal, and management says it will support employees seeking other employment.
- Executives blame sustained declines in flower volumes and buyer demand after reorganization, fewer auction days and a logistics-hub option failed to fix finances.
- Growers and florists are pivoting to online sales, direct contracts and larger auction centers such as Aalsmeer and Rijnsburg, which will reshape local logistics and costs.
- Local officials say the future of the site, its leased premises and events held in the halls remains undecided, with talks on real estate and continuity to follow.