Overview
- Eicher Motors confirmed the pact, marking Royal Enfield’s first direct online sales channel for motorcycles.
- Listings go live on September 22 to coincide with GST 2.0 and Flipkart’s Big Billion Days sale.
- Initial availability covers Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai, with delivery and after-sales handled by authorised dealers.
- The full 350cc lineup—Bullet 350, Classic 350, Hunter 350, Goan Classic 350 and the new Meteor 350—will be offered with flexible payment options and full GST benefits.
- Reported cuts include the Hunter 350 Standard cheaper by about ₹11,700 and Classic 350 variants lower by roughly ₹15,000–₹18,000, while Eicher Motors shares hit a record high on the announcement.