Overview

• Located at 614 Haddonfield Road in Cherry Hill, the restaurant is open daily from 7 a.m. to 11 p.m. and marks the brand’s first Philly-area outlet in nearly 30 years.
• Brothers Pete and Jim Plamondon, who revived the chain after buying it in 2002, now oversee 40 Roy Rogers restaurants, 24 of which are company-owned.
• Roy Rogers once operated nearly 650 outlets in the late 1980s and was the Philadelphia region’s second-largest fast-food chain before a 1990 sale to Hardee’s triggered a decline.
• The menu’s labor-intensive offerings include slow-roasted beef, hand-breaded chicken, burgers and sides, with half of sales coming from dine-in customers drawn to the Fixin’s Bar.
• Social media buzz over the opening generated thousands of reactions and comments, and the Plamondons aim to leverage this momentum to franchise locally.