Overview
- Rovio has discontinued all operations in Denmark and closed its Copenhagen studio, with a redundancy process now under way and staff either being reassigned or let go.
- The studio’s mobile game Sonic Blitz has been cancelled and taken offline after failing to keep enough players engaged during earlier soft‑launch tests.
- Rovio’s CEO and Sega West COO said weak player retention, not the game’s creative design, was the main reason the title did not validate for full release.
- Sega recorded a large impairment on its 2023 Rovio purchase and has announced measures to cut costs, focus development on Angry Birds and Sonic, and better use Rovio’s Beacon technology.
- Affected employees will be offered transition support, including outplacement and wellbeing services, and the closure signals a wider push by Sega to concentrate investment on proven mobile IP and improve profitability.