Overview

• Mixed breeds lead Rover’s 2025 rankings, followed by Labrador Retrievers and Golden Retrievers, with Goldendoodles now fourth.
• Rover’s methodology uses more than one million user-submitted profiles from the past year, unlike the AKC’s purebred-only registration data.
• Miniature Poodles rank as the top trending breed in 2025, ahead of American Staffordshire Terriers and Cavalier King Charles Spaniels.
• The rarest breeds identified include the Japanese Spitz, Spinone Italiano and Gordon Setter, with Blue Lacy and Spanish Water Dog also on the list.
• Coverage notes external estimates of about 65 million U.S. dog-owning households, average essential costs near $1,533 per year and more owners getting pets from stores than shelters.