Overview
- Rossmann said the online pharmacy will launch as a central project in 2026, with Raoul Roßmann confirming it will come but giving no start date.
- The company is prioritizing the technical build-out before launch and described the initiative as a standalone Rossmann project.
- The service is set to be steered from the Netherlands, where shareholder AS Watson is active in the market, according to multiple reports.
- The Rossmann app, which reaches about 11 million users, will serve as the main access point for the pharmacy offering.
- dm entered the space in December with an online pharmacy for non-prescription medicines and apotheken-exclusive products, as e-prescriptions and digital demand lift online medication sales and medical and pharmacy groups voice safety and regulatory concerns.