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Rossi Ralenkotter, Architect of Modern Las Vegas Tourism, Dies at 78

The longtime LVCVA chief shaped Las Vegas tourism through data-driven marketing, including the 'What Happens in Vegas' brand.

Overview

  • Officials announced Friday that Ralenkotter died after a long battle with cancer at age 78.
  • He spent 45 years at the Las Vegas Convention and Visitors Authority, including 16 years as president and CEO.
  • At the agency he established a marketing bulletin and visitor survey system that remains in use and guided strategy.
  • Under his leadership Las Vegas launched the iconic “What Happens in Vegas, Stays in Vegas” campaign.
  • Coverage credits his tenure with helping drive growth from roughly 23,000 hotel rooms when he started to about 155,000 today, even as his 2018 exit followed a gift-card probe that led to a misdemeanor plea and more than $24,000 in ethics fines.