Overview

• Pension Attention, coordinated by the Association of British Insurers and Pensions UK, is now being promoted with Kemp as its public face and backing from major providers including Aviva, Legal & General, Nest, Scottish Widows, Standard Life, Royal London, Fidelity, Vanguard, NatWest Cushon, People’s Pension and Pru.
• The campaign pushes a simple three-step plan that asks savers to recall past employers, log in to their pension accounts to see balances, and estimate what they will need in retirement.
• Survey research commissioned in August from OnePoll of 2,000 UK adults found 19% prioritise fitness over saving for later life, 37% made a healthy lifestyle change in the past year, and only 29% organised their finances for later life, with people checking fitness progress more often than pension balances.
• Practical guidance urges people to track down old pots by digging out paperwork, contacting previous employers or using the government’s Pension Tracing Service.
• Pensions minister Torsten Bell welcomed the push, saying reforms are being accelerated to make saving easier, while industry figures highlight rising engagement through pension apps and gamified tools.