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Ross Kemp Fronts UK Pension Push Urging Savers to ‘Gain Pounds’ for Retirement

Backed by major providers, the campaign urges simple steps to reconnect people with forgotten pots.

Overview

  • Pensions minister Torsten Bell endorsed the drive, saying reforms are being stepped up to make saving easier and urging people to check their pensions.
  • OnePoll research of 2,000 UK adults in August found 19% prioritise fitness over saving, 37% made a healthy change in the past year, and only 29% have organised finances for later life.
  • Organisers promote a three-step plan: trace past pensions, log into accounts to check balances, and estimate what will be needed in retirement.
  • Guidance points people to track down old pots by checking paperwork, contacting former employers, or using the government Pension Tracing Service.
  • The ABI- and Pensions UK–coordinated campaign is backed by Aviva, Legal & General, Nest, Scottish Widows, Standard Life, Royal London, Fidelity, Vanguard, NatWest Cushon, Pru and People’s Pension, with providers highlighting rising app use and gamified engagement tools.