Overview

• Roshni Sharma’s Instagram video revealing daily model fees of Rs 15,000–20,000 continues to go viral
• She advocated a minimum rate of Rs 40,000 per day with travel and accommodation covered for experienced models
• Models still shoulder travel and lodging costs despite low show and campaign rates that some say have sunk to Rs 5,000–10,000 for runway gigs
• Industry insiders and online commentators are pushing for transparent rate cards and collective bargaining to secure fair pay
• The oversupply of aspiring models and promises of viral exposure are blamed for driving down wages and creating a disruptive rate-cutting cycle