Rosenthal to Close One of Two Porcelain Factories as Demand Declines

The historic German porcelain maker will consolidate production at its Selb site, reducing staff and investing in a new facility and tourism project.

Rosenthal will shut down its Speichersdorf factory by the end of 2026, citing declining demand, overcapacity, and high labor costs.
Production will be consolidated at the company's main site in Selb, where significant investments in a new factory are planned.
A 'Porcelain Village' aimed at attracting tourists is also part of the company's strategy to revitalize its business.
Rosenthal currently employs around 600 people, with job cuts expected; negotiations with the workers' council are ongoing.
The Selb factory, designed by Bauhaus pioneer Walter Gropius, remains central to Rosenthal’s legacy, which dates back to the 19th century.