Rose Bowl Stadium Embarks on $80M Renovation Ahead of 2028 Olympics

The historic 102-year-old venue in Pasadena is undergoing extensive upgrades to modernize facilities and enhance the fan experience while preserving its legacy.

• The $80 million 'Lasting Legacy Campaign' includes eight projects aimed at modernizing the Rose Bowl Stadium and preserving its historic infrastructure.
• Phase I, costing $30-$35 million, focuses on upgrades like a new sound system, safe-standing sections, infrastructure improvements, and a field-level club, with completion targeted for 2026.
• Phase II, estimated at $45-$50 million, will begin after the 2028 Olympics and includes extensive seating upgrades and the installation of a state-of-the-art video board.
• Six of the eight planned projects have already been funded or completed, including marquee sign refurbishment and enhancements for UCLA football games.
• The renovations aim to maintain the Rose Bowl's status as a premier venue for football, soccer, concerts, and festivals, competing with newer venues like SoFi Stadium.

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