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Rosca de Reyes Season Peaks With Public Festivals, New Flavors and Strong Sales

Industry estimates point to about 30 million sold this season, with supermarket versions leading sales.

Overview

  • Mexico City hosts a free-entry Rosca festival Jan. 3–4 at Huerto Roma Verde, featuring traditional, filled, unconventional and vegan options with craft chocolate and coffee pairings.
  • Nuevo León will stage a free Macro Rosca on Jan. 6 at Monterrey’s Macroplaza, where attendees receive rosca portions and hot chocolate and some who find a figurine get a special surprise.
  • Palencia distributed a 110‑meter roscón prepared by Pastelería Polo, serving about 7,500 portions and offering a separate gluten‑free and allergen-safe section.
  • Spanish bakers highlight long fermentations and classic brioche with mazapán, as guild contests elevate winners such as Can Girabent (best classic in Catalonia 2025) and creative standouts like Natcha.
  • Retailers and pastry shops broaden the palette with pistachio, Dubai chocolate, Lotus Biscoff, Oreo and Kinder fillings, alongside smaller formats and options for gluten- or lactose‑intolerant customers.