Overview
- Spain’s consumer group OCU ranked only three supermarket roscones as good quality this year: Carrefour Extra Roscón relleno de nata 100% (63/100), El Obrador de El Corte Inglés Roscón de nata 100% (62/100) and Lidl Roscón de Reyes nata 100% (60/100).
- OCU testers cite heavy use of additives and freezing in most supermarket products and favor recipes with butter in the dough and 100% dairy cream in the filling for better aroma and texture.
- Mexico City’s SSC confirmed prison-made Roscas de Reyes under the Hazme Valer brand go on sale from December 29, produced by more than 80 trainees and available at San Antonio Abad 130 and SSC headquarters on Liverpool 136.
- Artisan standouts continue to shape demand, with Doble Uve Obrador winning Madrid’s VIII Championship and magazine lists highlighting top roscones in Bizkaia (Mi mundo de azúcar, Algorta) and a gluten-free choice in Gijón, Asturias.
- CDMX will host the Rosca de Reyes Festival on January 3–4 at Huerto Roma Verde with traditional, filled, vegan and pet options, while novelty offerings include a Snoopy-themed rosca from Ritual Tienda priced at 600 pesos.