Overview

• Dawson appears as both the face of and an investor in EBY’s Pain-Free T-Shirt Bra campaign.
• Co-founder Renata Black spent two years engineering flexible support lines to maintain lift without underwire.
• EBY’s own research finds roughly 80 percent of women experience pain from wired bras each day, driving the brand’s comfort focus.
• The bra molds to each wearer’s unique shape and is offered in cup sizes A through DDD with band sizes 32 to 42.
• The campaign invites women to challenge entrenched norms by trading traditional wired designs for all-day pain-free support.