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Rosalía Sets Nov. 7 Release for ‘Lux’ After Chaotic Madrid Reveal

A premature Times Square billboard leak upended the live rollout, prompting a permit inquiry in Madrid.

Overview

  • Columbia/Sony confirmed a collaborator roster including Björk, Carminho, Estrella Morente, Silvia Pérez Cruz, Yahritza and Yves Tumor, with choral features from the Escolania de Montserrat and the Cor de Cambra del Palau de la Música Catalana.
  • Recorded with the London Symphony Orchestra conducted by Daníel Bjarnason, the album comprises 18 tracks in four movements with three songs exclusive to physical formats, and preorders are live for CD and vinyl.
  • A Times Square display revealed the artwork and Nov. 7 date hours before the planned TikTok announcement, which Rosalía discovered on-stream and criticized as an early reveal.
  • The campaign culminated in a surprise street activation in Madrid that drew large crowds to Callao and Gran Vía, where the artist made only a brief appearance without performing.
  • Madrid authorities said there was no apparent express authorization for the public activation and initiated an investigation into the event.