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Rosalía Sets Fourth Album 'Lux' for Nov. 7 After Times Square Leak Upends Rollout

A chaotic multi-platform rollout turned a planned reveal into a viral street activation in Madrid.

Overview

  • A giant Times Square billboard disclosed the title and Nov. 7 release ahead of schedule, derailing a planned TikTok reveal that shifted midstream to Instagram.
  • In Madrid, a surprise activation in Callao drew throngs and brief traffic disruption as Rosalía ran into a nearby hotel and greeted fans from an upper window.
  • Preorders went live on her website and major platforms, with a vinyl edition advertised to include three format‑exclusive tracks.
  • Promotional imagery shows the artist in monastic white with a rosary, aligning with teasers like an orchestral snippet from London and shared scores titled “Berghain” and “Carmesí.”
  • The release is her first full album since Motomami (2022), with media reporting unconfirmed collaborator rumors including Sean Paul and Caroline Polachek.