Overview

• The campaign launched Sept. 9 with imagery across Calvin Klein’s channels, with a video debuting exclusively on Billboard.
• Photographed by Carlijn Jacobs, the visuals feature the singer alongside a python and submerged-in-tub scenes.
• The shoot spotlights the Icon Cotton Modal line with a stitch-free Infinity Bond waistband and bonded hook-and-eye closures.
• Heritage Cotton pieces with a vintage-inspired logo waistband and the everyday Perfectly Fit bra and bikini also appear.
• The collection is available now on calvinklein.com, and the release follows recent athlete-led campaigns with Jalen Green and Trent Alexander-Arnold.