Overview

• Calvin Klein launched the Fall 2025 global campaign on September 9, naming Rosalía as its face in photos and videos released across official channels.
• Dutch photographer Carlijn Jacobs shot the visuals, which feature Rosalía in lingerie with a striking white/albino snake and other stylized set pieces.
• The campaign video uses Rosalía’s unreleased song 'De Madrugá' as its soundtrack, prompting media and fan speculation about a future studio release.
• The push highlights Calvin Klein’s Icon Cotton Modal collection alongside related lines such as Heritage Cotton and Perfectly Fit promoted on the brand’s site.
• Images and clips drew millions of reactions on social platforms, arriving shortly after Rosalía addressed criticism from designer Miguel Adrover over her stance on Palestine.