Rosé Stars in Skims' 2025 Valentine's Day Campaign

The Blackpink singer debuts as the first K-pop artist to front a Skims campaign, celebrating her connection to Valentine's Day with romantic loungewear designs.

• Rosé, a member of Blackpink and a record-breaking solo artist, is the face of Skims' 2025 Valentine's Day collection, marking the first time a K-pop artist has led a campaign for the brand.
• The collection, featuring heart-printed loungewear, velvet slip dresses, and lace-trimmed pajamas, will be available for purchase starting January 23, 2025, on Skims' website and in stores.
• Rosé expressed her personal connection to Valentine's Day, which falls just days after her birthday, describing the campaign as a special way to celebrate and connect with fans.
• Skims cofounder Kim Kardashian praised Rosé's elegance and energy, highlighting her as the perfect ambassador for the romantic and playful collection.
• The campaign, shot by photographer Carin Backoff, showcases Rosé in vibrant pink and red designs, blending nostalgic '80s aesthetics with modern comfort.

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