Overview

• In a July 13 Instagram clip, six-year-old Roohi Johar insisted her Labubu doll is her “friend” rather than just a passing trend.
• Pop Mart’s blind-box Labubu figure has captivated Gen Z and K-pop communities since early July thanks to its quirky grin and collectible appeal.
• Karan Johar’s playful post and other celebrity shares have amplified Labubu’s visibility across social media platforms.
• Fans and influencers continue to drive the craze with memes, aesthetic edits and tongue-in-cheek haunted-doll rumors.
• The phenomenon highlights how designer toys can foster genuine emotional bonds and evolve into symbols beyond simple fads.