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Ronda Rousey Says UFC Would Lose Its Soul Without Dana White

Her comments spotlight succession questions for a promotion heading into a $7.7 billion rights move to Paramount in 2026.

Overview

  • Speaking on Bert Kreischer’s Bertcast, Rousey argued the UFC’s dominant status would be up for grabs if Dana White stepped away.
  • She said, “Without him, it’s just three letters,” calling White the defining force behind the promotion’s identity.
  • Rousey contrasted White with ex-WWE boss Vince McMahon, saying White prioritizes business success and revenue while McMahon chased cultural influence.
  • Coverage situates her remarks in the UFC’s business arc from the Fertittas’ 2001 purchase to its sale to Endeavor and a reported $7.7 billion rights shift to Paramount beginning in 2026.
  • Rousey, who left the Octagon after 2016 for WWE, maintains a close rapport with White, and reporting notes he has extended an open invitation for a return that is viewed as unlikely.