Overview
- UC Berkeley officially announced Ron Rivera as the new general manager of the California Golden Bears football program on March 20, 2025.
- Rivera's role, funded by private donations, aims to address challenges like student-athlete compensation and transfer portal dynamics.
- He will report directly to Chancellor Rich Lyons, while head coach Justin Wilcox continues to report to Athletic Director Jim Knowlton.
- Rivera, a Cal Athletics Hall of Famer, brings decades of NFL experience as both a player and coach, including two NFL Coach of the Year awards.
- This hiring reflects a broader trend in college football, with other programs also appointing high-profile figures to similar positions.