Overview

• On July 15, Roman reduced the Lime Linen Look Shirred Midi Dress from £38 to £34.20 with code SUN and cut the Chocolate Bias Linen Mix Midi Dress from £45 to £35 with free delivery.
• The Shirred Midi Dress uses 100% cotton crafted to mimic linen’s texture without the usual creasing and features a V-neckline, three-quarter sleeves and a fit-and-flare silhouette.
• The bias-cut linen-mix frock offers a sleeveless A-line shape with a feminine V-neck and is available in chocolate alongside black, grey and abstract prints.
• Both dresses have earned five-star customer reviews praising their breathable fabrics and nostalgic, flattering designs.
• These targeted promotions follow broader high-street trends of deep summer markdowns as retailers clear seasonal stock and shoppers seek versatile, cool wardrobes during extended heatwaves.