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Roman, Boden, Next and New Look Cut Mid-Season Prices on Summer Dresses

Shoppers are snapping up lightweight broderie, linen and cotton dresses, prompting further price cuts to clear summer stock.

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Overview

  • Roman’s Blue Broderie Strap Detail Midi Dress is now £40, and its Cotton Broderie Tiered Smock and Print Shirred Waist Maxi dresses have been marked down to under £45.
  • Boden has slashed its Square Neck Seam Midi Dress to £44.80—a 60% reduction—with sizes 4–22 and petite options still available.
  • Next’s £28 Midi Slip Summer Dress continues to lead sales thanks to its breathable viscose blend, adjustable straps and non-creasing finish.
  • New Look’s Puff Sleeve Midi Dress and linen-blend shift styles are selling out in sizes 6–26 as retailers refresh stock with steep markdowns.
  • Customer feedback cites true-to-size cuts, flattering silhouettes and cooling fabrics as key factors driving the surge in summer dress purchases.