Overview

• A retired Phantom Extended prototype destined for recycling was lowered into the pool to mark the model’s centenary.
• Rolls‑Royce used a crane and a submerged platform so water rose only to about wheel height, and released behind‑the‑scenes footage to verify the shoot.
• Chief executive Chris Brownridge framed the activation as part of the Phantom’s century‑long role in helping music artists project identity and challenge convention.
• Tinside Lido was chosen for its cultural ties, including a 1967 Beatles photograph taken there during Magical Mystery Tour.
• The stunt references the long‑told Keith Moon pool story, which remains disputed, and echoes past pop‑culture imagery such as Oasis’s 1997 album artwork.