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Rolls-Royce Submerges Phantom Shell in Pool for 100th Anniversary

The lido installation nods to the disputed Keith Moon pool tale to highlight Phantom’s long musical pedigree.

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Overview

  • Rolls-Royce lowered a retired Phantom bodyshell into Plymouth’s Tinside Lido as a centenary installation.
  • The scene recalls the Keith Moon pool legend linked to his 21st birthday, though accounts of the original incident conflict.
  • The bodyshell was a retained prototype that was due for recycling, according to the company.
  • Chief executive Chris Brownridge said the gesture reflects how artists have used Phantom to project identity and challenge convention.
  • The eight-generation flagship has been associated with stars from Elvis Presley and John Lennon to Elton John, Pharrell Williams and Snoop Dogg.