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Rolls-Royce Reveals One-Off Black Badge Ghost Gamer With Arcade-Inspired Bespoke Design

The commission signals a generational shift as pop-culture collectibles shape ultra-luxury personalization.

Overview

  • Rolls-Royce’s Bespoke division unveiled the Black Badge Ghost Gamer, a single customer commission rooted in late-1970s and early-1980s arcade culture.
  • The exterior pairs Salamanca Blue with Crystal-over-Diamond Black and a hand-painted ‘Cheeky Alien’ coachline, each alien rendered from 89 meticulously painted pixels.
  • Cabin touches include ‘Player 1–4’ seat embroidery in 8-bit font, illuminated treadplates reading ‘PRESS START,’ ‘LOADING…,’ ‘LEVEL UP,’ and ‘INSERT COIN,’ plus a rear ‘waterfall’ artwork painted over more than two weeks.
  • The ‘Pixel Blaster’ Starlight Headliner arranges 80 fiber-optic battlecruisers and is reprogrammed to simulate laser fire, complemented by a ‘Laser Base’ illuminated fascia.
  • The car retains the Ghost’s 6.75-liter twin-turbo V12 with 591 hp and a 0–60 mph time of 4.6 seconds; it was commissioned by an unnamed tech entrepreneur and is expected to remain in a private collection with no price disclosed.