Overview

• The company used a Phantom body shell that was a retired prototype destined for recycling rather than an active production car.
• Rolls-Royce released behind-the-scenes footage to confirm the submersion was real and not a digital composite.
• A crane set the car on a submerged platform so the water rose only to around the wheel centers, reflecting the model’s theoretical wading depth.
• The shoot took place at Plymouth’s Art Deco Tinside Lido, a site with music history that includes a 1967 Beatles photograph.
• Executives framed the gesture as a celebration of the Phantom’s role across generations of artists from Elvis Presley and John Lennon to Pharrell Williams, Snoop Dogg, and Lil Wayne.