Overview
- Rolls-Royce announced the invitation-only Coachbuild Collection on Tuesday, confirming a Spectre-inspired electric model for an April reveal.
- Access will be by invitation through the brand’s Private Office network in Goodwood, Dubai, Seoul, Shanghai and New York.
- Clients will follow a multi-year journey with insider access to design studios, closed testing and curated travel tied to each car’s story.
- Each build will be fully road-legal and created to be driven, with the debut expected to use Spectre hardware under a wholly unique body, according to media reports.
- The move draws on the marque’s coachbuilding heritage—think Sweptail, Boat Tail and Droptail—with past one-offs reported near £20 million, signaling ultra-high pricing for collectors.