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Rolling Loud Says It Sends Drake Its 'Max Offer' Every Year, but He Still Declines

Festival leaders frame the pricey pitches as essential to securing a rare marquee set as Drake’s next release and tour plans remain unannounced.

Overview

  • Cofounder Tariq Cherif said on a recent livestream with Adin Ross and DJ Akademiks that he submits a yearly “max offer” worth millions to book Drake.
  • Cherif added that Drake has repeatedly turned the offers down, and he characterized the stance as “ducking” while stressing there is no personal beef.
  • Festival insiders cited in reporting say some proposals have reached roughly $10 million, and Cherif has floated a three-night headlining option.
  • Rolling Loud has never landed Drake as a headliner, even as it expands globally, with its first Mumbai edition launching this week, according to Billboard.
  • Coverage notes Drake’s ICEMAN album has been rumored but not scheduled and that his touring approach remains selective after headlining Wireless for three nights.