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Rolex Unveils New Models at Watches & Wonders 2024

The luxury watchmaker introduced a range of novelties, including updates to iconic lines and the introduction of new materials and designs.

  • Rolex showcased six new models at the Watches & Wonders 2024 event in Geneva, featuring updates to the GMT-Master II, Day-Date, Perpetual 1908, Deepsea, Daytona, and Sky-Dweller.
  • The new GMT-Master II is the first to feature a black ceramic and gray Cerachrom inset bezel, complemented by a tonal dial and a lush green GMT hand.
  • Rolex's Perpetual 1908 sees a refreshing update with a 950 platinum case and an ice blue dial, maintaining its historic elegance and contemporary appeal.
  • The Deepsea model is now available in 18k yellow gold, designed to withstand extreme underwater pressures up to 3,900 meters.
  • The Cosmograph Daytona and Sky-Dweller models receive luxurious updates, including new materials and design elements like diamond-set bezels and Jubilee bracelets.
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