Rolex Unveils 2025 Collection Featuring Groundbreaking Land-Dweller

The Land-Dweller debuts with innovative features like an integrated bracelet and Dynapulse escapement, alongside updates to iconic Rolex models.

Rolex introduced the Land-Dweller as the centerpiece of its 2025 collection at Watches and Wonders in Geneva, marking a bold design and technical shift for the brand.
The Land-Dweller features an integrated bracelet, honeycomb dial, and the advanced Dynapulse escapement, capable of measuring time to a tenth of a second.
Available in 40mm platinum or Rolesor and 36mm Everose gold with a diamond bezel, the Land-Dweller reflects a blend of modern design and heritage inspiration from the 1970 Ref. 5100 'Texano.'
Other key releases include a yellow gold Daytona with a turquoise dial, Rolex's first ceramic dial on a white gold GMT-Master II, and pastel-colored dials for the Oyster Perpetual.
Rolex's design innovations, including the integrated bracelet and pastel dials, signal an adaptation to evolving collector preferences while maintaining the brand's legacy of precision and craftsmanship.