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Rolex Unveils 2025 Collection Featuring Groundbreaking Land-Dweller

The Land-Dweller debuts with innovative features like an integrated bracelet and Dynapulse escapement, alongside updates to iconic Rolex models.

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Oyster Perpetual Cosmograph Daytona, 18ct yellow gold
rolex watches and wonders new models
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Overview

  • Rolex introduced the Land-Dweller as the centerpiece of its 2025 collection at Watches and Wonders in Geneva, marking a bold design and technical shift for the brand.
  • The Land-Dweller features an integrated bracelet, honeycomb dial, and the advanced Dynapulse escapement, capable of measuring time to a tenth of a second.
  • Available in 40mm platinum or Rolesor and 36mm Everose gold with a diamond bezel, the Land-Dweller reflects a blend of modern design and heritage inspiration from the 1970 Ref. 5100 'Texano.'
  • Other key releases include a yellow gold Daytona with a turquoise dial, Rolex's first ceramic dial on a white gold GMT-Master II, and pastel-colored dials for the Oyster Perpetual.
  • Rolex's design innovations, including the integrated bracelet and pastel dials, signal an adaptation to evolving collector preferences while maintaining the brand's legacy of precision and craftsmanship.