Roku to Introduce Video Ads on Home Screen

Roku's CEO announces plans to implement video advertising on the home screen, marking a shift in user experience and ad strategy.

Roku CEO Anthony Wood revealed during the Q1 2024 earnings call that video ads will soon appear on the home screen, replacing static ads.
The new video ads will debut in the 'Marquee' app area, with plans to expand to other home screen areas.
This move is part of Roku's broader strategy to increase ad revenue, despite potential user backlash against increased ad presence.
Roku's push for more ads comes as the company seeks to capitalize on its 81.6 million active accounts and the shift of traditional TV ad budgets to streaming.
The introduction of video ads is seen as a necessary evolution for Roku, aiming to enhance monetization while possibly affecting the user experience.