Roku Stock Surges Following Guggenheim Upgrade

Analysts cite improved monetization and strategic partnerships as key factors in the stock's rally.

Roku shares rose nearly 12% after Guggenheim upgraded the stock to 'buy' with a $75 price target.
Analysts highlighted Roku's enhanced video advertising revenue and home screen monetization efforts.
The adoption of The Trade Desk's Unified ID 2.0 is expected to further boost Roku's advertising capabilities.
Roku's Q2 results showed a 14% revenue increase and a significant rise in streaming hours and device sales.
Despite recent gains, Roku stock remains down significantly from its peak, presenting a potential value opportunity.