Roku Secures Exclusive U.S. Streaming Rights for X Games

The Roku Channel will stream X Games Aspen 2025 and a summer event, expanding its live sports portfolio.

Roku has signed a deal to exclusively stream the U.S. broadcasts of X Games Aspen (January 23-25, 2025) and a summer X Games event, details of which will be announced later.
The events will be available on the Roku Sports Channel, alongside a new X Games FAST channel featuring highlights, interviews, and archival content.
Roku is launching an 'X Games Zone' on its platform as a dedicated hub for fans to explore X Games-related content leading up to the competitions.
This partnership aligns with Roku's strategy to grow its live sports offerings, which already include MLB Sunday Leadoff, Formula E, and NBA G League games.
The deal reflects a broader trend of streaming platforms investing in live sports to attract younger audiences, with X Games targeting viewers aged 18-49.