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Roku Revamps Home Screen With Dual Top 10 Rows, In Theaters Now and Surf Mode

Roku will roll out these tools in the coming weeks to tackle streaming overload with trending lists, in-theater previews, AI-driven clips, recent live-TV additions

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Overview

  • Two new Top 10 rows for movies and TV will refresh daily to spotlight the most-watched titles across Roku’s streaming platform.
  • An In Theaters Now category under the New & Popular tab will feature current theatrical releases with trailers and an option to add titles to users’ watchlists.
  • Surf Mode will serve short, AI-curated clips from free Roku Channel content and refine recommendations based on individual viewing behavior.
  • A Newly Added section for free live TV channels will highlight recent additions to Roku’s lineup, making it easier to discover new live streams.
  • All features are scheduled to roll out across Roku devices over the next few weeks, prompting some users to warn of potential home-screen clutter.