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Roku Prices UK Streaming Sticks Below Amazon Fire TV in Limited-Time Sale

Roku is offering its entry-level HD stick for £24.99 until August 28 to attract budget-minded viewers against Amazon’s Fire TV.

Overview

  • The HD streaming stick drops from £29.99 to £24.99, the Streaming Stick Plus falls to £29.99 from £39.99 and the 4K model is now £44.99.
  • All three devices plug into a TV’s HDMI port and the two newest models can draw power directly from compatible TVs via USB-powered HDMI connections.
  • Roku says the new sticks are 35% smaller than rival offerings while supporting Netflix, Prime Video, BBC iPlayer, Apple AirPlay 2 and voice control.
  • Amazon’s Fire TV Stick is currently priced at £25.99, making even Roku’s basic HD stick the cheaper option during the promotion.
  • Launched in June as a compact alternative to its Express boxes, Roku’s sticks are seeing their first UK sale with discounts of up to 25%.