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Roku Launches Roku Labs for Early Access to Experimental Apps

The move lets viewers test unfinished apps to shape Roku’s platform, signaling tighter on-device discovery and commerce.

Overview

  • Roku launched Roku Labs as a Home Screen tile on Thursday, giving U.S. users early access to experimental apps from Roku engineers and a built-in channel for feedback.
  • Roku highlighted Labs projects such as City Dash, Stocks, Weather, Background Studio, and Immerse with City Dash already moved from Labs to full availability.
  • The company said its redesigned Home Screen will expand to Brazil and Mexico with localized picks and tailored recommendations to reflect regional viewing habits.
  • Search will now show why a result appeared by citing factors like watch history and trending content, and Roku Voice can display on-screen weather details including temperature, humidity, and wind.
  • Roku rolled out more than two dozen subscription bundles in the U.S. and Mexico with partners such as AMC+, Starz, and Hallmark+, and users can manage or change those subscriptions directly on their device.