Overview
- The first edition, titled Roklue: Awards Season, debuts March 7 with clues inspired by notable award-show moments and celebrated films.
- Players access the experience directly from the Roku home screen with no downloads or setup required.
- Roklue evolved from Roku’s daily trivia feature and now adds interactivity, video elements, and direct links to the referenced movies, according to Roku executive Lisa Holme.
- The inaugural edition is produced by B17 Entertainment, part of Sony Pictures Television, with Brien Meagher and Rhett Bachner as executive producers and Chris Lesinski as executive producer and showrunner.
- Roku plans additional themed versions throughout the year tied to music festivals, the Emmys, and holidays, with early coverage framing the effort as a discovery and engagement play that could invite future monetization questions.