Roku Launches Free 24/7 Sports Channel

The new ad-supported channel will feature live sports, original programming, and partner content, enhancing Roku's sports streaming offerings.

The Roku Sports Channel debuts on August 12, offering round-the-clock sports content for free.
Live events include Major League Baseball games, Formula E races, and NBA G-League matches.
Original shows like 'NFL Draft: The Pick Is In' and 'WWE: Next Gen' will be featured.
Partner content includes classic boxing matches and poker games from PokerGO.
The channel aims to simplify sports content discovery for Roku's 84 million streaming households.