Overview
- Roku made the announcement on Tuesday and released the Roku Pro Series OLED for sale immediately with a 55-inch model starting at $999 and a 65-inch option available.
- A higher‑spec Roku Pro Series LX is set to ship in October with a starting price of $1,299 and additional brightness and anti‑reflection tech compared with the base model.
- The two lines are offered initially only in 55‑inch and 65‑inch sizes and are selling on Amazon US at launch.
- Roku built the TVs around gaming and modern connectivity: the Pro supports 4K at 120Hz and VRR, the LX supports up to 4K 144Hz VRR, and both include four HDMI 2.1 ports, automatic Game Mode and FreeSync Premium.
- Roku highlights an ultra‑thin design, built‑in cable management and upgraded remotes with backlit buttons, Bluetooth headphone mode and a remote finder, while independent picture‑quality tests and longer‑term reliability reviews are still pending and will shape how these models compare to LG and Samsung.