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Roku Launches Compact Streaming Sticks and Expands Smart Home Offerings

The new Streaming Stick models, smart cameras, and TV upgrades highlight Roku's push into integrated entertainment and smart home ecosystems.

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© Kyle Barr / Gizmodo

Overview

  • Roku unveiled its smallest streaming devices yet, the Streaming Stick ($29.99) and Streaming Stick Plus ($39.99), which are 35% smaller than competitors and can be powered via TV USB ports.
  • Preorders for the new streaming sticks began on April 23, 2025, with availability set for May 6 across multiple international markets.
  • New content discovery features include a 'Coming Soon to Theaters' row, personalized sports highlights, and short-form content in curated categories like food and home.
  • The company introduced smart home products, including the Roku Battery Camera and Battery Camera Plus, with long-lasting batteries, optional solar panels, and full-color night vision.
  • Roku's Plus and Pro Series TVs received hardware updates such as Smart Picture Max calibration, mini-LED backlighting, Bluetooth headphone mode, and enhanced cable management.