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Roku Introduces Backdrops to Transform TV Screens into Art Displays

The new feature offers curated artwork and personal photo galleries, enhancing the visual appeal of idle screens.

Overview

  • Backdrops will display classic and contemporary artwork, along with user-uploaded photos.
  • The feature includes descriptions of the artwork, providing educational value.
  • Initially rolling out to Roku-branded and third-party TVs, with streaming devices to follow in the fall.
  • Inspired by similar features on Samsung's Frame TV and Amazon's Fire TV.
  • Users can manually activate Backdrops or set it to display when the TV is off.