Roku Files Patent to Display Ads During HDMI Pauses

The technology aims to monetize idle time by serving targeted ads based on content recognition.

Roku has filed a patent for technology that would allow it to display targeted ads on its TVs when HDMI-connected devices are paused.
The patent suggests methods for detecting when content is paused, including analyzing silent audio signals and unchanged video frames.
Roku aims to serve relevant ads by using automatic content recognition (ACR) to identify the content being displayed during the pause.
Critics express concerns about the intrusion of ads into previously ad-free moments, fearing a negative impact on user experience.
This advertising strategy could potentially increase Roku's revenue, as the company seeks to monetize idle time on its devices.