Overview

• Howdy is now live on Roku devices for a permanent $2.99 per month, offering nearly 10,000 hours of commercial-free library and Roku Original content.
• The service draws on licensed titles from Lionsgate, Warner Bros. Discovery and FilmRise, featuring movies and series like Elvis, Mad Max: Fury Road and Weeds.
• Roku has confirmed the $2.99 rate is not an introductory offer but a long-term price point for subscribers.
• After its initial Roku device launch, Howdy will roll out to mobile apps and third-party platforms in the near future.
• Positioned as a complement to premium SVODs, Howdy leverages Roku’s presence in over 90 million households and 125 million daily users to attract value-focused viewers.