Overview

• Howdy launches at $2.99 per month exclusively on Roku devices with plans to roll out on mobile and additional platforms in the near future.
• The service provides nearly 10,000 hours of library titles from partners including Lionsgate, Warner Bros. Discovery and FilmRise alongside select Roku Originals.
• Roku positions Howdy as a complement to premium SVODs rather than a replacement for higher-priced ad-free tiers.
• The launch follows Roku’s $185 million acquisition of Frndly TV and builds on The Roku Channel’s free, ad-supported model that reaches over 125 million viewers each day.
• With streaming prices climbing across the industry, Howdy aims to attract budget-conscious viewers seeking uninterrupted content at a price well below other ad-free subscriptions.