Particle.news

Download on the App Store

Rogers, Telus and Bell Roll Out Back-to-School Wireless Deals

Experts urge students to prioritize coverage reliability when choosing a plan.

April 22, 2025 — Simon Fraser University campus on Burnaby Mountain, B.C. (Isabella Falsetti/The Globe and Mail)
With back-to-school sales in full swing across Canada's cellphone providers, experts say now is the ideal time to capitalize on a promotion that sets you up for the school year. A person uses a cellphone in Ottawa, Monday, July 18, 2022.

Overview

  • Current promotions include Rogers at 60 GB for $60 with autopay, a near-identical Telus offer, and Bell at 100 GB for $55 with internet bundling or $70 for mobile only when you bring your own phone.
  • Advisers point to flanker brands such as Fido, Virgin Plus and Koodo as cheaper options that offer easy online plan changes but less phone-based customer support.
  • Staying on a family or shared plan can be more economical than moving to a standalone contract, according to bill negotiation specialists.
  • Students traveling between home and school may benefit from premium brands that provide wider network coverage, which can justify higher monthly costs.
  • The biggest financial risk stems from financing expensive new devices, so students are encouraged to consider bring-your-own-device or certified used phones and to watch for roaming, international calling and extreme overage charges.